Privacy Policy

King368 ("we", "us", "our", or "the Platform") operates the online casino and sports betting platform accessible at https://king368.cam. We understand that the privacy and security of your personal data is a serious matter, and we take our responsibilities in this regard without reservation.

This Privacy Policy ("Policy") describes in detail how King368 collects, processes, stores, and shares personal data provided by or generated by users ("Players", "you", or "your") of the Platform. It applies to all personal data collected through account registration, use of the Platform's gaming and betting services, payment transactions, customer support interactions, and general browsing activity on the site.

By registering an account with King368 or using the Platform in any capacity, you acknowledge that you have read and understood this Policy and consent to the collection and use of your personal data as described herein. If you do not agree with any part of this Policy, you should not use the Platform.

For the purposes of this Privacy Policy, the following definitions apply:

• "Personal Data" means any information that identifies or can reasonably be used to identify a living individual, either on its own or in combination with other data.
• "Processing" means any operation performed on personal data, including collection, recording, storage, use, disclosure, transmission, or deletion.
• "Data Controller" refers to King368, the entity that determines the purposes and means of processing personal data collected through the Platform.
• "Data Processor" refers to any third party that processes personal data on behalf of King368, subject to binding data processing agreements.
• "Consent" means a freely given, specific, informed, and unambiguous indication of your agreement to the processing of your personal data for a stated purpose.
• "KYC Data" refers to identity and address verification documents submitted by a Player in compliance with King368's Know Your Customer obligations.
• "Cookies" refers to small data files placed on your device by the Platform to enable functionality, session management, and analytical tracking.
• "Special Category Data" means particularly sensitive personal data including health information, financial position details, and any data relating to criminal convictions — processed only where strictly necessary and with appropriate safeguards in place.

King368 collects the following categories of personal data from Players, depending on the nature of their interaction with the Platform:

King368 collects personal data through the following channels:

4.1 Direct Collection

Data you provide to us directly when you:

• Register an account on the Platform, including your name, email address, date of birth, and contact number.
• Complete KYC verification by uploading identity documents such as your Malaysian MyKad, passport, or driver's licence, together with proof of address documentation.
• Make a deposit or request a withdrawal using any of our supported Malaysian payment methods, including Touch 'n Go eWallet, Boost, GrabPay, DuitNow, FPX, Maybank2u, CIMB Clicks, Public Bank, or Hong Leong Connect.
• Contact our support team via live chat or email.
• Update your account profile or responsible gambling preferences.

4.2 Automated Collection

Data collected automatically when you access or use the Platform, including:

• Technical data such as your IP address, browser type, operating system, and device identifiers, collected via server logs and session tracking technology.
• Cookie data and similar tracking technologies as described in Section 8 of this Policy.
• Gameplay and betting activity data generated by your use of King368's casino and sports betting services.

4.3 Third-Party Sources

In limited circumstances, King368 may receive personal data about you from third parties, including:

• Identity verification service providers used to assist with KYC document authentication.
• Payment processors and e-wallet service providers to confirm transaction status.
• Fraud detection and anti-money laundering screening services as required by our licensing obligations.

King368 uses the personal data we collect for the following purposes:

• Account Management: To create, maintain, and secure your King368 account, authenticate your identity at login, and manage your account preferences and settings.
• Transaction Processing: To process deposits, withdrawals, and related financial transactions in MYR via your chosen payment method, and to maintain an accurate transaction record for your account.
• KYC & Compliance: To verify your identity, confirm your age (21+), satisfy anti-money laundering (AML) obligations, and comply with the terms of King368's international operating licence.
• Platform Operation: To deliver the casino and sports betting services available on the Platform, including live dealer games, slots, and markets covering football, EPL, Liga Super Malaysia, UFC, and other events.
• Customer Support: To respond to your enquiries, resolve disputes, and provide assistance via live chat and email in English, operating on GMT+8 (Malaysia Time).
• Fraud Prevention & Security: To detect, investigate, and prevent fraudulent activity, account takeovers, money laundering, and other prohibited conduct on the Platform.
• Responsible Gambling: To monitor account activity for signs of problem gambling behaviour, enforce self-exclusion requests, and apply deposit and loss limits in accordance with player-configured settings.
• Platform Improvement: To analyse aggregated, anonymised usage data to improve the functionality, performance, and user experience of the King368 platform.
• Legal Obligations: To comply with applicable legal and regulatory requirements, including responding to lawful requests from competent authorities.
• Communications: To send you service-related notifications, security alerts, and — where you have opted in — promotional communications about King368 offers.

King368 processes your personal data only where we have an identified lawful basis for doing so. The applicable bases for each processing activity are as follows:

• Contractual Necessity: Processing required to fulfil our contractual obligations to you as a registered Player — including account management, transaction processing, and service delivery.
• Legal Obligation: Processing required to comply with applicable law, including KYC and AML requirements under our international licensing terms.
• Legitimate Interest: Processing carried out for King368's legitimate business interests — including fraud prevention, platform security, and analytical improvement — where those interests are not overridden by your fundamental rights and freedoms.
• Consent: Processing carried out on the basis of your explicit consent, including the sending of optional promotional communications. You may withdraw your consent at any time by contacting our support team or updating your notification preferences.

King368 does not sell, rent, or lease your personal data to third parties. We may share your personal data with the following categories of recipients, strictly on a need-to-know basis and subject to appropriate contractual safeguards:

7.1 Service Providers

Third-party companies engaged to provide services on King368's behalf, including payment processors (supporting DuitNow, FPX, Touch 'n Go eWallet, Boost, GrabPay, Maybank2u, CIMB Clicks, Public Bank, and Hong Leong Connect), identity verification providers, cloud hosting services, fraud detection services, and customer support platform providers. These parties are bound by data processing agreements and are prohibited from using your data for any purpose other than delivering the contracted service.

7.2 Game Content Providers

Certified third-party game studios and live dealer providers whose content is hosted on the King368 platform may receive limited technical data (such as session tokens and anonymised player identifiers) necessary to deliver game functionality. These providers do not receive your full personal profile.

7.3 Regulatory & Law Enforcement Authorities

King368 may disclose personal data to competent authorities — including licensing bodies, financial intelligence units, and law enforcement agencies — where required by law, court order, or in response to a lawful regulatory request. We will notify you of such disclosures where we are legally permitted to do so.

7.4 Business Transfers

In the event of a merger, acquisition, restructure, or sale of all or part of King368's business assets, personal data held by King368 may form part of the transferred assets. Affected players will be notified in advance of any such transfer and of any change in applicable privacy terms.

King368 uses cookies and similar tracking technologies on the Platform to enable core site functionality, maintain your login session, and collect aggregated analytical data that helps us understand how the Platform is used and where improvements can be made.

8.1 Types of Cookies Used

• Strictly Necessary Cookies: Required for the Platform to function. These include session authentication cookies that keep you logged in and security cookies that detect malicious activity. These cookies cannot be disabled without preventing core platform features from working.
• Functional Cookies: Cookies that remember your preferences — such as language settings, notification configurations, and responsible gambling limit selections — to personalise your experience on the Platform.
• Analytical Cookies: Cookies used to collect aggregated, anonymised data about how players navigate the Platform, which pages are visited most frequently, and where technical errors occur. This data is used exclusively to improve the King368 experience.
• Security & Fraud Prevention Cookies: Cookies used to detect unusual access patterns, flagging potential bot activity, account takeover attempts, or prohibited automated betting behaviour.

8.2 Managing Cookies

You may configure your browser settings to refuse or delete cookies at any time. Please note that disabling strictly necessary cookies will impair your ability to log in and use the Platform. Instructions for managing cookies in the most common browsers are available via the relevant browser's help documentation.

King368 retains personal data only for as long as is necessary to fulfil the purpose for which it was collected, or to comply with applicable legal, regulatory, and licensing obligations. Specific retention periods applicable to key data categories are as follows:

• Account and Identity Data: Retained for the duration of your active account and for a minimum of five (5) years following account closure, in accordance with AML record-keeping requirements under our international licensing terms.
• Transaction Records: Retained for a minimum of seven (7) years from the date of the transaction to satisfy financial record-keeping obligations.
• KYC Documentation: Retained for a minimum of five (5) years following the conclusion of the business relationship, or longer where required by applicable law.
• Customer Support Records: Retained for a minimum of three (3) years from the date of the last interaction, to support dispute resolution and quality assurance processes.
• Technical and Log Data: Retained for up to twelve (12) months for security monitoring and fraud investigation purposes, after which data is anonymised or deleted.

Upon expiry of the applicable retention period, personal data is securely deleted or irreversibly anonymised. Where anonymisation is applied, the resulting data is no longer considered personal data and may be retained indefinitely for statistical purposes.

King368 implements a comprehensive set of technical and organisational security measures to protect your personal data against unauthorised access, disclosure, alteration, and destruction. These measures include, but are not limited to:

• Encryption in Transit: All data transmitted between your device and King368's servers is protected using 256-bit SSL/TLS encryption, ensuring that your personal details, payment data, and login credentials cannot be intercepted in transit.
• Encryption at Rest: Sensitive personal data stored on King368's servers — including identity documents and financial transaction records — is encrypted at rest using industry-standard symmetric encryption protocols.
• Access Controls: Access to personal data held by King368 is restricted on a strict need-to-know basis. All staff with access to personal data are subject to binding confidentiality obligations and receive regular data protection training.
• Two-Factor Authentication: Players are strongly encouraged to enable two-factor authentication on their accounts. This provides an additional layer of protection beyond a password in the event of credential compromise.
• Penetration Testing & Security Audits: King368 undertakes regular independent security assessments to identify and remediate potential vulnerabilities in the Platform's infrastructure.
• Incident Response: In the event of a confirmed data breach that poses a risk to the rights and freedoms of affected Players, King368 will notify the affected individuals and relevant regulatory authorities within the timeframes required by applicable law.

As a Player whose personal data is processed by King368, you have the following rights in relation to your personal data. To exercise any of these rights, please contact our support team using the details in Section 15.

• Right of Access: You have the right to request a copy of the personal data King368 holds about you, together with information about how it is used and with whom it has been shared.
• Right to Rectification: You have the right to request that inaccurate or incomplete personal data held by King368 be corrected or updated without undue delay.
• Right to Erasure: You have the right to request the deletion of your personal data where it is no longer necessary for the purpose for which it was collected, where you have withdrawn consent, or where it has been processed unlawfully — subject to King368's legal obligation to retain certain data as described in Section 9.
• Right to Restrict Processing: You have the right to request that King368 temporarily restrict the processing of your personal data in certain circumstances, such as where you contest the accuracy of the data or object to its processing.
• Right to Data Portability: Where processing is based on your consent or contractual necessity, and is carried out by automated means, you have the right to receive your personal data in a structured, commonly used, machine-readable format.
• Right to Object: You have the right to object to the processing of your personal data where King368 relies on legitimate interest as the lawful basis. King368 will cease such processing unless it can demonstrate compelling legitimate grounds that override your interests.
• Right to Withdraw Consent: Where processing is based on your consent, you may withdraw that consent at any time without affecting the lawfulness of prior processing.

King368 will respond to all verified rights requests within thirty (30) days of receipt. We may require you to verify your identity before processing a data rights request to ensure your data is not disclosed to an unauthorised third party.

The King368 platform is strictly for individuals aged 21 years and above. 21+ King368 does not knowingly collect or process personal data from individuals under the age of 21. Age verification is a mandatory component of the registration and KYC process, and accounts identified as belonging to minors are immediately closed.

If you are a parent or guardian and you believe your child has registered an account with King368 without your knowledge, please contact our support team immediately at [email protected]. We will take prompt action to investigate and, if confirmed, close the account and delete any associated personal data.

As King368 operates under an international licensing framework, personal data collected from Malaysian players may be transferred to and processed in jurisdictions outside of Malaysia. Where such transfers occur, King368 ensures that appropriate safeguards are in place to protect your personal data to a standard at least equivalent to that described in this Policy.

Safeguards used for international data transfers include binding contractual clauses incorporated into agreements with all data processors and service providers that receive data from the Platform. These contractual provisions impose obligations on recipients to handle personal data in a manner consistent with applicable data protection principles.

By using King368 and providing your personal data, you acknowledge and consent to the potential transfer of your data to jurisdictions outside Malaysia for the purposes described in this Policy.

King368 reserves the right to update or amend this Privacy Policy at any time to reflect changes in applicable law, our data processing practices, or the services offered on the Platform. All changes will be reflected by updating the "Last Updated" date displayed at the top of this page.

Where changes are material — meaning they meaningfully affect how we collect, use, or share your personal data — King368 will provide advance notice to registered Players via the email address associated with their account, or through a prominent on-site notification displayed when you next log in. Your continued use of the Platform following the effective date of any amendment constitutes your acceptance of the revised Policy.

We recommend reviewing this Privacy Policy periodically to remain informed of how King368 manages your personal data.

If you have any questions, concerns, or requests relating to this Privacy Policy or the processing of your personal data by King368, please contact our support team using the details below. All privacy-related enquiries are handled in English and responses are provided within 2–5 business days.

• Live Chat: Available 24 hours a day, 7 days a week via your account dashboard. Average response time under 3 minutes.
• Email: [email protected] — please include "Privacy Request" in your subject line for faster routing.
• Operating Timezone: GMT+8 (Malaysia Time)

For questions relating to your account's Terms & Conditions, please refer to our Terms & Conditions page. For responsible gambling support resources, please visit our Responsible Gambling page.